City-Scale Campaigns
NYC Mayor's Office of Media & Entertainment · 2006–2017
Brand Platform
"Made in NY" Incentive Program
Ran and evolved NYC's unique film and tv marketing incentive program for 7+ years — managing licensing with studios and networks, stewarding the brand mark, and expanding the program to include music and digital content made in New York City.
PSA Campaign
Reel Jobs 2013
Partnered with multiple creative agencies to lock in concept and messaging for a citywide PSA campaign spotlighting the film and TV industry's employment impact in New York City. Managed full paid media distribution.
PSA Campaign
Film Business Is Good for NYC
Developed concept and copy for a citywide campaign making the economic case for New York's film and television industry — managed creative development and distribution across all paid media channels.
Partnership Campaign
VMA × NYC Contest
Directed a citywide promotional contest in partnership with Viacom/MTV tied to the MTV Video Music Awards in New York — Managed full paid media distribution and contest execution.
Concept to Execution
Volunteering: Good For You, Good For Your City
Worked with Marvel to create a multi-agency PSA campaign using Avengers: Age of Ultron cast members as talent. Graduates of the "Made in NY" PA Training Program created a PSA script focused on volunteering that ran in taxi TV's and culminated in a screening of Avengers: Age of Ultron with Robert Downey Jr in attendance.
Program Creation
Movies Under the Stars
Created a free outdoor screening program of "Made in NY" films across all five boroughs — bringing summer cinema to New York City neighborhoods and communities.
Atlanta Eats
Bread 'n Butter Content Studio · 2017–Present
Television & Editorial
Atlanta Eats Show & Website
Weekly producer, writer, and editor on Atlanta's Emmy Award-winning food and restaurant series — scripting episodes, promos, and branded client content. Also oversees the blog operation that has made atlantaeats.com the #1 food and restaurant site in Atlanta.
Social Strategy & Copy
Atlanta Eats Social
Overhauled brand voice, content approach, and posting cadence — growing Atlanta Eats from 50K Instagram followers to 230K+, and building TikTok from zero to over 100K followers. Write social copy and manage content across platforms.
Client & Internal Work
Bread 'n Butter Content Studio · 2017–Present
Restaurant Social
Order Up: Clark's Steakhouse
Social media launch for a new Atlanta-based steakhouse — content strategy, copywriting, photo and video creation, and paid campaign management from the ground up.
Restaurant Social
Order Up: C&S Seafood
2+ years managing social presence for Atlanta's beloved seafood institution — growing and maintaining a 20K+ follower community through weekly content, copy, and paid campaigns.
AI Tooling
BNB Workspace
Built a suite of internal AI-powered tools for Bread 'n Butter — a meeting attendee profiler using LinkedIn data and Google SERP, an internal marketing knowledge base chatbot, and a client email writing assistant trained on BNB's brand voice.